Pierre Lipton is a Global Executive Creative Director at McCann. He is Global Creative Lead for Mastercard, for which he actively restructured teams and processes to elevate the work, resulting in globally recognized pieces such as True Name, the first card that lets Trans and Nonbinary people display their chosen name (Grand Prix, 2 Gold, 3 Silver and 2 Bronze at Cannes; 2 Best of Discipline, 8 Gold and 3 Silver at The One Show; Black Pencil, 3 Wood and 1 Graphite at D&AD) as well as Roadside Market, Astronomical Sales and Acceptance Street (which together won numerous Lions and Pencils). In tandem with these results, Mastercard’s CMO Raja Rajamannar was awarded both The One Show CMO Pencil and Adweek Brand Genius award, and Mastercard itself received the NYF Global Brand of the Year.
He is also Creative Lead for March for Our Lives, for which he helped create “Generation Lockdown,” which won various awards including Cannes Grand Prix for Good, multiple Gold, Bronze and Silver Lions, 8 Ones Show Pencils, and 4 D&AD Pencils.
Previously at McCann, he oversaw the Verizon Wireless and Fios businesses and assembled a team of award-winning talent. For the 2018 Superbowl they created the “Answering the Call” activation across TV and social, which resulted in a 787% increase in positive sentiment, a 367 x increase in positive commentary, was named a Top 5 Superbowl Spot by Fast Company, and won 4 Lions at Cannes.
Before that, Pierre served as Chief Creative Officer at 360i. Under his leadership, the agency was ranked #4 globally in Cyber in the 2016 Cannes Global Creativity Report, earned a place on Advertising Age’s prestigious A-List for an unprecedented 4th year in a row, and garnered a multitude of awards (including 10 Cannes Lions, 3 One Show Pencils and the ARF Grand Ogilvy) for work including Oscar Meyer Sizzl (the first dating app for Bacon Lovers) and Canon Photo Coach (using open APIs to programmatically deliver tips in real time in outdoor photo hot-spots). Pierre also helped reimagine the agency’s model by bringing the Tech Department into the Creative Department, helping to spearhead 360i’s Innovation Group, and growing the agency’s XD capabilities.
Pierre has more than a decade of experience developing award-winning campaigns that have been recognized at all the major award shows and across a wide range of categories—from digital to social to influencer to media to experiential to PR to mobile to film and radio. He has sat on multiple juries, including the Cannes Mobile Jury, the One Show Jury and ADC. He is a widely respected industry thought leader who has provided expert commentary to publications like Advertising Age, Adweek, Washington Post and others.
His previous positions include CCO and Founding Partner of M&C Saatchi New York, which he joined as employee #2 and helped design from the ground up; ECD at AKQA, helping them win 3 One Show Pencils in his first two years (for the Halo Remember Reach FB-connected experience, the Halo Clictackular YouTube banner takeover and for Dance Central 2’s mobile dance-off app) and winning millions of dollars of new business (including YouTube as AOR, Nike’s Jordan brand, and Google+); and positions at BBDO, Fallon and TBWA (where he helped launch the "In an Absolut World" campaign for Absolut Vodka).
Pierre has an M.F.A. in acting from the New School (where was the first person accepted into the Actor’s Studio program as made famous by the late James Lipton, to whom he is unrelated), a B.A. English Literature from McGill University, and a diploma from Stuyvesant High School.
Pierre lives in Brooklyn, NY, with his wife and their two children Lucian and Juniper.